Required Resources
Read/review the following resources for this activity:
- Textbook: Chapters 11 and 12
- Lesson
- Minimum of 1 scholarly source
Instructions
BUSN115N Week 7 Assignment: Evaluating the Marketing Mix
In this assignment, you will evaluate the marketing mix of a company of your choice.
Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.
Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:
BUSN115N Week 7 Assignment: Evaluating the Marketing Mix
- Product strategy
- Pricing strategy
- Place (distribution) strategy
- Promotion strategy
Writing Requirements (APA format)
BUSN115N Week 7 Assignment: Evaluating the Marketing Mix
- Length: 2 – 3 pages (not including title page or references page)
- 1-inch margins
- Double spaced
- 12-point Times New Roman font
- Title page
- References page (minimum of 1 scholarly source)
Grading
This activity will be graded based on the Week 7 Assignment rubric.
Please develop rubric for this activity.
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